Chapman University research on the yoga market from 1980 to the present

(Chapman University) Researchers in Chapman University's Argyros School of Business and Economics and their collaborators have just published a study on the evolution of yoga in the marketplace. Assistant Professor Gokcen Coskuner-Balli, Ph.D., co-authored the study, which examined how the meaning of yoga transformed in the past three decades. The results show that yoga became decreasingly associated with spirituality and increasingly associated with medicine and fitness.